So just how effective was the event? And what are the results? To be able to answer this accurately, we worked side by side with independent specialists to develop the D&B Effectmeter®.
The Effectmeter® measures the loyalty your clients or employees feel towards your company. Prior to the event, the results provide additional information that can be useful in developing the event concepts. And after the event the D&B Effectmeter® ‘tells’ you how effective the concept and its realisation were.
The D&B Effectmeter® is an online measuring tool which can be used to mail your guests a questionnaire after - or before - your event. It often takes no more than five to ten minutes to complete. The D&B Effectmeter® is carried out by an independent research company.